Sunday, October 30, 2011

Signifier/Signified

Gun Control

Video found on Youtube: Cory_Poiticalad_


We were asked to look at three (3) signifiers and what they signified. For my first ad, I looked at Cory's. His ad was witty, straight forward and his symbolism hit you in the face at times.

1. Signifier: Barack Obama standing in a picture with Fidel Castro (?) Hitler, and Mussolini (?). All of them raising their hands for support of gun control.
          1. Signifies that Obama is trying to place regimes in similar to the world's former tyrants, and that he may be a Communist or Nazi. The fact that they're all raising their hands signifies they all agree (allegedly) on the same thing.

2. Signifier: Knife in your face and the person wielding it being dressed in black wearing a ski mask to cover his face.
         2. Signifies that you should fear for your life if you don't have a gun in your home. People like this man will come to rob you of your home, children, and dignity.

3. Signifier: Barack Obama using his middle finger scratch his head while nonchalantly closing his eyes and turning his head in the opposite way.
          3. Signifies that Obama doesn't care and that he's going to do what he wants to do. He's basically giving everyone "the finger" to parlay that message.


tyler_moore_gun_control_candidate.mov




This campaign is for Ron Paul, and here are the three (3) signifiers I have chosen.

1. Music.
             1. Within the music there are highs and lows that make the scene feel like a battlefield. This battlefield is for our Second Amendment Right to Bear Arms, and Ron Paul is our "soldier" fighting to keep our Right to Bear Arms.

2. First thing you see in the ad is Ron Paul signing a document next to a sign that reads "Campaign for Liberty".
             2. He is signing a document that may possibly be giving us some our basic freedoms back. He is concentrating to make sure there are no loopholes (possibly) and clearly made a decision to sign it.

3. The sign that says "The Ron Paul R-evol-ution Continues".
            3. The music turns noble and the parting of the words in such a way signifies that not only is Ron Paul fighting and standing up for us, but that he loves the people. (Evol spelled backwards is Love). Not only has it started, but this sign says that he is continuing his fight for the people.

Unfortunately the ad I wanted to use for the last one was made to be private, and I cannot post it on my blog. However, if those in class are interested it is the Basil Marceaux ad.


                   Although you cannot see the ad, here is the basic description. Violins are playing in the background in a serious tone, drops of rain on dark glass are foregrounded by the words "Where are we headed?" which goes into looking off the side of a military plane that says "Our Soldiers are fighting..." "and we don't support them".  Following this is a parking meter with the word "Expired" inside. Words trailing over the picture state "The people in office" "have had their chance" "Their term has expired". Fade over to a picture of a podium where a man is standing off center near a microphone, the words here are "It's time for a Leader." "One who upholds the law." Then a sniper rifle is shown and yellow text appears to say "All firearms permits need to be revoked." "We need a leader who can do it". 
                 The serious music stops and some guitar music is playing as the American flag is revealed  and the words "America has such a leader...". Fade over to a photo of a man talking to a female. Words "Basil Marceaux is that man." "Firearms permits will be revoked if we elect Basil Marceaux." "That's a promise" as we zoom in on his face. As the transition begins "It's time for someone who can keep a promise. Vote Basil Marceaux for governor." The background relaying that same message. This was done by N. Guice.




Okay, signifiers and what they mean.


1. The meter with the "Expired" sign.
           1. This signifies that there are people that need to get out of office and let the 'new' blood in. We need a change and whoever this candidate is, is the new blood that we need.


2. The sniper rifle with yellow text in front of it.
          2. All gun permits will be revoked, therefore you can go out and get the sniper rifle of whatever gun back into your hands without having to fear having a permit.


3. The American Flag waving in the background as words scroll over it. 
           3. Apparently America has the man for a job. One such man who supports: life, liberty and the pursuit of happiness. 


**Thank you to all of the creators for your videos, glad I could use them. Well done, at least from me on this because there was way more I could have written about.**

No comments:

Post a Comment