The commercial "Nutri-Grain Bars Feel Great" is amazing. It is hilarious and makes most people watching it (at least me and a few others) really want a Nutri-Grain Bar. Not only is it unbelievably funny, but it has a way to get its message across."I feel great" is repeated so many times, you nearly forget why you are watching the commercial, but then it brings you straight back at the end to say "Nutri-Grain, Feel Great".
Bingo, you are right there in the action, and instead of being boring and saying why Nutri-Grain is healthy, or giving us some long statistics; they give us the most ridiculous scenarios and make you feel like you can conquer the world after you eat one.
So as I looked at the commercial, I noticed something else. They used not one, but several appeals to make the viewer get interested. The first, of course, being the appeal that it will make you feel better. "Hey... I feel great" is the first line, and cuts right to the chase. The second use is of comedy when you see a man holding a pair of panties (may also be seen as sex appeal) and then very quickly putting them away and talking about how great the guy is. Then you see the main character walk up to a woman, tell her she's hot and that they were going to get married. Mainly satirical, looking at how many couples start on basis of looks alone, and then even going in as to how they're going to have lots of babies. (Another comment on the World condition?)
The "group" meets up with another guy, and the appeal of wellness is shown again where the main character tells the man to hit him. The guy hits him and looks happy that he has just shattered his hand on the main character's ribs. The group meets the owner, who ends up being a miserable guy even though he "always has a tan, and a fantastic ass", but his marriage sucks.
In conclusion, I think it's a fantastic ad, and it is beyond hilarious. It appeals to Middle Americans working 9-5s in a cubicle. So, they need a way to feel great, and Nutrigrain can help you with that. It's short, sweet and to the point. What's not to love?
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